# PlaybookMD > PlaybookMD is the first Plastic Surgery Practice OS: a revenue-first software platform designed to replace the traditional EMR plus separate lead tracking, scheduling, payments, communications, marketing attribution, and photo-management tools. PlaybookMD is purpose-built for plastic surgery practices. The canonical public page is HTML. The Markdown resource below contains the same substantive landing-page information in a compact, LLM-friendly format. ## Primary content - [PlaybookMD landing page](https://playbookmd.com/index.md): Product positioning, practice pain points, capabilities, marketing ROI explanation, photo management, and frequently asked questions. ## Canonical website - [PlaybookMD](https://playbookmd.com/): Human- and search-engine-facing HTML landing page and early-access form.